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The Good Posture Blog

Monday, June 11, 2012

Mattress Fashion – What Does Vera Wang Know About Making Mattresses?




Shani in her Vera Wang wedding dress
Vera Wang knows about fashion design of course (isn’t my daughter beautiful in her wedding dress?). But really; promoting a mattress? What does she know about mattress design for sleeping well? Probably not much but again, she knows about fashion design.

I went to my mattress manufacturer the other day at their invitation. I was taken upstairs to their plant’s showroom to look at mattresses. I mean literally “to look” at mattresses, as in a fashion sense. What I was shown was the newest trend in “mattress fashion”.

Flat Mattress Cover
When I was at the factory, the mattress covering I was shown was as flat as a sheet, without any quilted poufs. I actually thought it looked pretty cool; modern yet simple. Anyway, this was why I was there… to see the newest in mattress fashion and to discuss changing the look of my Sleep System Mattress to keep up with the fashion trend.

I was a bit stunned at first that fashion should even be an issue in mattress sales. I have designed my mattresses from the idea that their value is in the technology which allows you the best night’s sleep you could get.

My first thought was that it isn't necessary for us to change how our mattress looks. I figured that those who are buying our mattress are doing so because of the structural design and the quality of the materials we use to get the right combination of firmness (which we know is necessary) and comfort. In other words, most of our buyers have been referred to us by their doctors because our mattress is best for their body.

As I was driving away from the factory I thought… well, why not? Why shouldn’t fashion appeal be important in the buyer’s decision also; especially considering the competitiveness of mattress marketing? Our part of the mattress market isn’t that competitive however, I still believe our buyers deserve the best. So, I am going try one of the new mattress covers as a demo (as I always do with anything new) and see if I notice any difference in sleeping on it. I will post my results for you.

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